1. Who we are
Adspeak is a voice-first advertising assistant operated by Nalam Technologies Private Limited (CIN U62011KA2026PTC222330), a company incorporated in India with its registered office at 249, Baya Temple Bells, S 201 Second Floor, 6th Cross, 3rd Stage, BEML Layout, Raja Rajeshwari Nagar, Bengaluru 560098, Karnataka.
In this policy, "we", "us" and "Adspeak" mean Nalam Technologies Private Limited. "You" means the business owner using Adspeak. We are the data fiduciary for the personal data described here, within the meaning of India's Digital Personal Data Protection Act, 2023.
This policy covers the Adspeak mobile application, this website, and conversations you have with our WhatsApp business number.
2. What we collect
We collect only what Adspeak needs to understand your business and build advertisements for it.
| Category | Examples | Source |
|---|---|---|
| Account | Mobile number, name, preferred language | You, at sign-up |
| Business profile | Shop name, category, address or locality, products and services, price range, opening hours, contact number, website or WhatsApp link | You, in conversation |
| Conversations | Text messages you send, transcripts of what you say, and our replies | You, while using the app |
| Voice | Short audio recordings when you use Speak mode | Your device microphone, with permission |
| Advertising | Ad copy, generated images and videos, budgets, targeting choices, campaign status | Generated for you |
| Results | Impressions, clicks, spend, enquiries and leads from your campaigns | Advertising platforms |
| Payments | Transaction reference, amount, status, credit balance | Our payment gateway |
| Technical | Device type, app version, language, crash and error logs, approximate region | Automatically |
We do not collect your card or bank details. Payments are handled entirely by our payment gateway. We receive only a reference and whether the payment succeeded.
3. Voice recordings
Adspeak is built to be spoken to, so voice deserves its own explanation.
- Recording happens only while you are actively speaking to the app — when you hold or tap the microphone. Adspeak does not listen in the background, and does not record when the app is closed.
- Audio is sent to a speech-to-text service, converted to text, and the text is what drives the conversation.
- We retain the transcript as part of your conversation history. Audio files are deleted within 30 days and are never used to identify you by voice.
- You can refuse microphone permission and use Chat or Tap mode instead. Adspeak works fully without voice.
4. WhatsApp messages
If you message our WhatsApp business number, or reach us by tapping a "Chat on WhatsApp" button in one of our ads, we receive your WhatsApp phone number, your WhatsApp profile name, and the content of the messages you send.
We use this to answer you — sometimes with an automated assistant, sometimes with a person. Message content is stored alongside your account so the conversation makes sense over time. WhatsApp itself is operated by Meta, and its own terms and privacy policy apply to messages in transit.
You can stop these conversations at any time by replying STOP or by blocking the number.
5. Why we use your data
| Purpose | What it involves |
|---|---|
| Running the service | Understanding your business, writing ad copy, generating images and video, publishing campaigns, reporting results |
| Remembering you | Storing your business profile so you never have to repeat yourself in a later conversation |
| Payments and credits | Taking payment, tracking your credit balance, issuing invoices, meeting tax obligations |
| Support | Answering your questions, investigating problems you report |
| Safety and quality | Preventing misuse, debugging errors, improving how well the assistant understands Indian businesses and languages |
| Legal | Complying with Indian law, including tax, accounting and lawful requests |
We process your data on the basis of the consent you give when you sign up and when you grant permissions, and for the legitimate uses permitted under the DPDP Act, such as fulfilling the service you asked for and meeting legal obligations.
We do not sell your personal data, and we do not share it with advertisers or data brokers for their own marketing.
7. Advertising platforms and your own accounts
When you publish an advertisement, Adspeak acts on your instruction to create campaigns on platforms such as Meta and Google. Two things follow from this:
- The advertising account is yours. You connect your own account, and you pay the platform directly for advertising spend. Adspeak charges you only for its own services.
- The platform's own rules apply. Once a campaign is running, Meta and Google process data under their own privacy policies, which we do not control.
When you connect an account, you grant Adspeak permission to create and manage campaigns on your behalf. You can withdraw that permission at any time in the platform's own settings, and we will stop.
8. How long we keep it
| Data | Retention |
|---|---|
| Voice recordings | Up to 30 days |
| Conversation transcripts and business profile | While your account is active |
| Advertisements and campaign results | While your account is active |
| Payment and invoice records | 8 years, as required by Indian tax and company law |
| Technical and error logs | Up to 90 days |
When you delete your account we erase your personal data within 30 days, except records we are legally required to keep. Anything we retain for legal reasons is kept only for that purpose.
9. Your rights
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access — obtain a summary of the personal data we hold about you and how we process it
- Correction — have inaccurate or incomplete data corrected or completed
- Erasure — have your data deleted where we no longer need it
- Withdraw consent — as easily as you gave it; the service may stop working if you do
- Nominate — name someone to exercise these rights if you die or become incapacitated
- Grievance redressal — complain to us first, and to the Data Protection Board of India if we do not resolve it
To exercise any of these, write to hi@adspeak.app. We respond within 30 days and may ask you to verify your identity first.
10. Deleting your data
You can delete your Adspeak account and the personal data attached to it in either of these ways:
- In the app — open Settings, choose Delete account, and confirm.
- By email — write to hi@adspeak.app from your registered address, or message our WhatsApp number from your registered mobile, asking us to delete your account.
Deletion removes your business profile, conversations, transcripts, voice recordings, generated advertisements and credit history within 30 days. Invoices and payment records are retained where tax law requires. Advertisements already published to Meta or Google live in your own advertising account, and you remove those there.
11. How we protect your data
- All traffic between your device and our servers is encrypted in transit using TLS.
- Data is stored on managed infrastructure with encryption at rest.
- Credentials and API keys are held in a dedicated secret store, never in application code.
- Access to production data is limited to the people who need it, and is authenticated individually.
No system is perfectly secure. If a breach affects your personal data, we will notify you and the Data Protection Board of India as the law requires.
12. Children
Adspeak is a business tool intended for people aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us data, write to us and we will delete it.
13. Changes to this policy
We may update this policy as Adspeak develops. The "last updated" date at the top always reflects the current version. If a change materially affects how we use your data, we will tell you in the app or by message before it takes effect.
14. Contact and grievances
For any question about this policy, or to exercise your rights:
Nalam Technologies Private Limited
249, Baya Temple Bells, S 201 Second Floor, 6th Cross, 3rd Stage,
BEML Layout, Raja Rajeshwari Nagar, Bengaluru 560098, Karnataka, India
Email: hi@adspeak.app
Phone: +91 080 42007378
If you are not satisfied with our response, you may complain to the Data Protection Board of India.